Get on the Internet - many reasons
Many have decided to get on the Internet with their small business ideas. It can be a great place for fun, education and profit.
Like everything else, it has it's drawbacks, but don't let that discourage you if you're focused on an Internet business. Many are being successful, so it deserves careful consideration.
Let's look at why and how people use the Internet. This is a good starting point. Then let's see what kind of advantages being on the web can provide for a business.
Armed with this information, it should be easier to decide whether it's right for you and your business to get on the Internet.
Why and How of the Internet
The world wide web has been called the information superhighway, and that's probably not an exaggeration. No matter what you're looking for, it's bound to be on the Internet somewhere in some form.
The main reasons why people use the Internet is convenience and choice. It's seemingly all there, and Internet service is readily available, even at rest stops along the highway. Whereas a "brick and mortar" presence for a business is found in only one place, that's why many businesses get on the Internet - they want a spot in the Internet marketplace as well.
I think of the world wide web as more than just a superhighway of information. Let's look at how it's being used. It's the ultimate:
- story book
- bill board
- bulletin board
- social network
- classified ads
- discussion group
- document delivery vehicle
- mail delivery system
- source of entertainment
- armchair shopping guide
...and lots more.
If you going to get on the Internet with your small business ideas, you'll have to be selling something. In response to the question, "What's being sold on the Internet?" Someone once responded, "Anything and everything." It's true. There seems to be no limit to what's being sold on the web.
So much so that many states are concerned about capturing lost sales tax revenue from Internet business transactions.
Business Advantages of the Internet
In a nutshell, here are the advantages of a business on the Internet:
- the world is your marketplace
- it can be a very low cost home based business
- income can be entirely passive
- one person can run the entire show
- multiple businesses can be run by one person
- easy to coordinate multiple businesses
- your business is open 24 hours a day
- products and service sales can be very broad
- it can be operated out of your home
- as technology advances, so does your business
- a "one-zee" can compete with a corporate giant
Not a bad list of why you might want to get on the Internet with your business venture. There are so many recent examples of success in online businesses. One of the most recent successes is Michael Fertik Reputation.com
and it has simply exploded since being introduced 2006. The business has a very simple objective: protect its clients' privacy and reputations on the Internet. This business not only exists on the Internet, but because of it.
Drawbacks of the Internet
Everything has a downside, and the Internet is no different. Here is a taste of what you might expect as some of the biggest drawbacks of being on the Internet:
- it lacks a personal touch
- your customers must find you
- there are scams
- lies and misleading statements abound
- visitors are just one click away from leaving your "store"
- it doesn't replace "being there" for some customers
- the Internet is not within your control
No matter the drawback, much of the negatives of the Internet can be overcome by you, the Internet entrepreneur.
Conclusion and Looking Ahead
Ease of use and convenience are the primary reasons that people use the Internet. The manner in which the Internet is being used is very broad and ever expanding.
Advantages for a small business far outweigh the disadvantages, and many of the drawbacks are controllable with a little planning and proper attention to detail. There are many strong arguments in favor of Internet based businesses, but something like this also has to fit your personality as an entrepreneur, so perhaps a combination of traditional business and Internet presence is more fitting.
The choice is yours. Do your research well, so you make a good choice that promotes your business success in the form of satisfied customers and reasonable profit for your investment of time, money, energy and creativity.
Done with Get on the Internet, back to Internet Business Ideas